We’ve posted the DRAFT version of the notes from our meeting in May to the LinkedIn Group. If you haven’t already joined the group, please feel free to send an e-mail to ross.schmadebeck@theiia.org and we’ll invite you.
Thanks again for everyone’s participation. We gathered more than 250 unique ideas and strategies which is AWESOME!
Have a great week everyone.
RS
As part of our follow-up and a way for all of us to stay connected, we’ve created a Linked In Group. If you haven’t already received an invitation by e-mail, then we may not have your correct address on record, or it may have been caught in your SPAM filter. Either way, you can request to join the group by following this link: http://www.linkedin.com/e/vgh/1970163/. For those who attended on behalf of another colleague, please send your contact info to ross.schmadebeck@theiia.org so that we can keep you up-to-date.
It was great having everyone here in “sunny” Orlando, Florida. We’ve got pages of notes that we’ll be sending out to the group very soon. We hope everyone got home saftely and look forward to continuing the conversations and dialog on our marketing efforts.
To help kick off this event, we will be joined by Bob Kodzis, the president and chief creative catalyst at Flight of Ideas, Inc., a creative think-tank designed to help groups think out of the tank.
Bob will help get the group into a high performance creative mindset with Burning The Box. Here is a description of the program from his organization’s Website.
Discovery is the process of looking at the same thing as everybody else and seeing something different. In this fun interactive workshop, we take creative thinking to a whole new level. Based on lessons learned from hundreds of brainstorming sessions and thousands of creative professionals, Burning the Box offers a real world creative boost to any individual or team seeking to expand its creative talents. The first part of this training includes an interactive presentation that helps each participant to identify and blast away the key barriers to his/her creativity. It works from the theory that each mind is unique, and thus faces unique barriers. Every box is different. It includes several fun, enlightening exercises and anecdotes from 18 years of creative facilitation. During the course of this training, participants really do learn to think differently. The second half of the workshop allows participants to put their new way of thinking to work; by participating in a professionally facilitated brainstorming session. During this phase participants learn how to create an atmosphere and an environment that will foster and stimulate creativity. In the process, we will brainstorm ideas and solutions that address some of the real-world challenges facing your organization. Don’t just think out of the box. Burn the Box!
We are excited to have Bob join us and we look forward to working with everyone!
Goals of the Summit
To bring together representatives from the Marketing functions of national and regional marketing associations which provide training/development, certifications, and membership so that we benchmark, evaluate, and enhance our marketing efforts through peer review and leading practice sharing.
