The Details

Who?

The Institute of Internal Auditors (IIA) is hosting the first Association Marketing Summit.

What?

The 2009 Association Marketing Summit is designed to bring together representatives from the marketing functions of national and regional marketing associations that provide training/development, certifications, and membership to benchmark, evaluate, and enhance our marketing efforts through peer review and leading practice sharing.

The IIA will invite marketing representatives from various associations to attend at no cost to them, as long as they can get to the summit. We’ll cover the cost of food and beverage, as well as hotel nights for Monday and Tuesday. And with airfare for as little as $200 from most major airports to Orlando International Airport (MCO), the cost of not attending greatly outweighs the cost of a round-trip ticket.

Where?

Disney’s Contemporary Resort
4600 North World Drive
Lake Buena Vista (Orlando), FL

When?

May 19 – 20, 2009

Why?

The IIA, like many organizations, is trying to find its way through these tough economic times. The value of member recruitment and retention, continuing education through training programs such as conferences and seminars, and the value of professional certifications remain high; the challenges in offering them higher. Why go it alone when many of our associations have the same goals? Why not get together and help each other when resources are low, demands and expectations are high, and we are all doing more with less? Why not work together for the betterment of all our organizations?

How?

The IIA will leverage contractual obligations and utilize program space during one of our seminar training programs. In doing so, we can accomplish the “what?” at very minimal cost of travel to attendees. We have a great opportunity for association marketing professional development and hope to create a new model during these rough times that we can continue into the economic upturn.