Monday, May 18
Attendees arrive in Orlando and check in at the Disney Contemporary Resort
Tuesday, May 19
8:00 – 8:30 a.m.
Continental Breakfast
8:30 – 9:30 a.m.
Welcome and Introduction of Attendees
Discussion of Summit’s Goals and Objectives
9:30 – 10:30 a.m.
Opening Presentation by Bob Kodzis: Burning the Box© – Tapping into the Power of Individual and Group Creativity
In this fun interactive presentation, Bob will take creative thinking to a whole new level. Based on lessons learned from hundreds of brainstorming sessions and thousands of creative professionals, Burning the Box offers a real world creative boost to anyone seeking to expand their creative talents.
10:30 – 10:45 a.m.
Morning Break
10:45 – 12:00 p.m.
Roundtable Breakout: Participants will break into smaller groups for discussions about current trends, best practices, and strategies. Sessions will either be divided based on association size or by product area. Tables will be provided with exercises to develop conversation and knowledge sharing.
12:00 – 1:00 p.m.
Lunch
1:00 – 2:00 p.m.
Breakout Follow-up: Each group will discuss items from their pre-lunch roundtable discussions. This will be a facilitated discussion focused on sharing tools and ideas.
2:00 – 3:15 p.m.
Roundtable Breakout: Exercise to be determined. Will probably focus on ways in which associations are doing more with less. Perhaps include conversations about Social Media and Web 2.0.
3:15 – 3:45 p.m.
Social Networking and Afternoon Break
3:45 – 5:00 p.m.
End-of-day Wrap-up: Discussion about Roundtable break-outs with a conversation about what we’ve learned and what we’d like to bring to the table in tomorrow’s sessions.
5:00 – 7:00 p.m.
Evening Reception
Wednesday, May 20
8:00 – 8:30 a.m.
Continental Breakfast
8:30 – 9:00 a.m.
Opening Comments: Overview of day’s activities
9:00 – 10:30 a.m.
Presentation: Market Research and Social Media – What Are We Doing? What Can We Do?
Paul Lewis will provide his insights on adding value to marketing through true market research, even in touch economic times. Through ROI and data metrics, Paul will demonstrate how to develop Key Performance Indicators (KPIs) while leveraging current industry data.
10:30 – 10:45 a.m.
Morning Break
10:45 – 12:00 p.m.
Roundtable Breakouts: TBD
12:00 – 1:00 p.m.
Lunch
1:00 – 2:00 p.m.
Final Wrap-up: Attendees are encouraged to share their insights, ask questions of other participants, and engage in dialogue about what we can all do to make our associations better.
2:00 p.m.
End of Summit. Remainder of day for attendees to return home or stay in Orlando at leisure.
Attention Attendees
Everyone is invited to attend with an open mind an open mouth, and an open spirit. We encourage group dialogue, conversations about the topics at hand, and sidebar conversations to be shared with the group. All attendees should bring their “marketing baggage” with them. We want to hear about strategies that are, and are not working from all participants. All conversations will be kept within the room, but ideas, suggestions, leading practices, etc. will be shared within the context of the strategy/idea and not necessarily the association. We’re all here to break out of our marketing association silos for the betterment of all attendees, so come prepared to share.
Notes will be scribed during the event, scrubbed of identifying association references, and distributed to participants within one week of the event. This will be your ultimate takeaway.
